Stay Together

The Born Friends Family Portrait – a unique friendship brought together by Skype

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The Born Friends Family Portrait is the latest ad from the ‘Stay Together’ campaign on the power of the modern day wonder of Skype and it has turned into one of the most powerful reality-based ads in the history of advertising.

Sarah and Paige are teenage girls who grew up on opposite sides of the world. One lives in the Midwest of America and one in New Zealand. Their mothers first met through the internet not long after they were born but it wasn’t until they were old enough to use Skype did their friendship really blossom. They spent many years growing up together chatting on Skype, where they bonded over their shared experience of being born with one arm.

Credit to the advertising creatives in making an ad more than just an ad.

Highly recommended – check it out.

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